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Concept project · Hospitality02 / 03

After Dark

A hospitality website concept that pairs a distinctive evening atmosphere with an easy-to-find menu and booking route.

After Dark · Desktop
Self-initiated design concept · Desktop + mobileOpen the working demo
THE DESIGN THINKING

Atmosphere first. Essentials close by.

A bar website needs to help someone decide whether this is their kind of place. This concept pairs warm colour, expressive typography and a signature-drinks menu with clear navigation, so practical information stays within easy reach.

01

A distinctive first impression

A deep burgundy palette and oversized editorial type establish the mood before the visitor starts scrolling.

02

A menu people can read

Signature drinks are presented as real text with clear names, ingredients and prices, rather than an image or PDF.

03

Booking within reach

A persistent booking link and a simple selection panel show how the reservation journey could work.

About this project

This is a self-initiated concept for a fictional business, created to demonstrate HIND Digital’s design approach. The layouts and demo are examples; no client relationship or measured business results are claimed.